Social Media image sizes are constantly changing. Below are guides to the most recent image sizes and requirements for some of the major social media platforms.
Facebook Profile Image Guidelines
- Must be at least 180 x 180 pixels
- Photo will appear on page as 160 x 160 pixels
- Photo thumbnail will appear throughout Facebook at 32 x 32 pixels
This will be the Photo that represents you or your brand. This square photo will appear on your timeline layered over your cover photo.
It will also appear when you post to other timelines, comment on posts or when you are searching with Facebook’s Open Graph.
Facebook Cover Photo Guidelines
- Appear on page at 828 x 315 pixels
- Anything less will appear stretched
- Minimum size of 399 x 150 pixels
- Best results upload RGB .jpg file less than 100KB
- Images with a logo or text may be best as .png file
Facebook Shared Image Guidelines
- Recommended upload size 1200 x 630 pixels
- Will appear in feed at max width of 470 pixels wide, will auto scale height
- Will appear on page at a max width of 504 pixels
Facebook Shared Link Guidelines
- Recommended upload size of 1200 x 627
- Square Photo: Minimum 154 x 154 pixels in feel
- Square Photo: Minimum 116 x 116 on page
- Rectangular Photo: Maximum 484 x 252 on page
Facebook will scale photos under the minimum dimensions. For the best results, increase the image resolution at the same scale as the minimum size.
Facebook Highlighted Image Guidelines
- Will appear on your page at 843 x 504 pixels
- Choose a higher resolution at that scale for better quality
LinkedIn Background Image Guidelines
- 1400 x 425 and 4000 x 4000 pixels
- Maximum size 4MB
- JPG, PNG or GIF files only
A new feature for your personal profile. IT’s a little tricky to find something that really fits the space well, but looks great when you get it right.
LinkedIn Profile Image Guidelines
- Recommended between 400 x 400 pixels
- Minimum 200 x 200 pixels
- 10MB maximum file size
- JPG, GIF or PNG files only
LinkedIn Logo Guidelines
- 400 x 400 pixels
- Maximum 4MB file size
- PNG, JPG or GIF file types
One of the two brand logos that you should be uploading to LinkedIn is the business logo. This is the bigger of the two and is going to show up next to your brand name on your homepage. This image also appears in the “Companies you may want to follow” section, so the more enticing the better.
LinkedIn Career Cover Photo Guidelines
- Minimum 974 x 330 pixels
- Maximum 2MB file size
- Landscape layout
- PNG, JPG or GIF file types
At the top of this page is a banner that is bigger than any of the other images on LinkedIn. You can use this space to choose a picture that speaks to your Brand to attract potential employees.
LinkedIn Square Logo Image Guidelines
- 60 x 60 pixes
- Maximum 2MB file size
- PNG, JPG or GIF file types
This is the brand image that shows up when your company is searched.
Make sure you use something Brand related to let visitors know which company they clicked on.
LinkedIn Business Banner Guidelines
- Minimum 646 x 220 pixels
- Maximum 2MB file size
- Landscape layout
- PNG, JPG or GIF file types
The banner image is one of the newest and most prominent of the images that you can use. This image appears when a user visits your brand’s homepage. Since this image is located on your homepage it’s likely the visitor is actively searching for your brand.
YouTube Cover Image Guidelines
- Tablet Display: 1855 x 423
- Mobile Display: 1546 x 423
- TV Display: 2560 x 1440
- Desktop: 2560 x 423 (1546 x 423 are always visible)
There are many different platforms and devices that users can stream YouTube on so it’s important that your brand has a photo that is optimized for each one.
YouTube Video Thumb Image Guidelines
- Videos must have a 16:9 aspect ratio
- Thumbnail dimensions must be at least 1280 x 720 pixels
Instagram Profile Image Guidelines
- Appears on your home page at 110 x 100
- Square layout
Instagram Thumbnails Guidelines
- Will appear on the page at 161 x 161
- Square photo – use 1:1 ratio
Instagram Photo Image Guidelines
- Instagram image has been increased to 1080 x 1080
- Will scale images down to 612 x 612
- Appear in feed at 510 x 510
- Smaller featured header images appear as 204 x 204 pixels and larger featured header images appear at 409 x 409
Twitter Header Photo Guidelines
- Recommended 1500 x 500
- Maximum file size of 10MB
- JPG, GIF or PNG file type
Twitter Profile Image Guidelines
- Square image – 400 x 400 pixels
- Maximum file size 100KB
- JPG, GIF or PNG file types
Twitter In-Stream Image Guidelines
- Minimum to appear expanded 440 x 220 pixels
- Maximum to appear expanded 1024 x 512
- Appears in stream collapsed at 506 x 253
- Maximum file size of 5MB for photos and 3MB for animated GIF’s
Looking to kickstart your Pinterest account? Check out Board Commander.
Pinterest Profile Image Guidelines
- Appears at 165 x 165 pixels on home page
- Appears at 32 x 32 pixels on the rest of Pinterest
- Maximum 10 Mb file size
Pinterest Board Image Guidelines
- 222 x 150 pixes
- 55 x 55 (small thumbnail)
Creating boards is one of the most important items to cross off your Pinterest checklist. It’s important to craft your boards according to topic as well as request permission to join others public Pinterest Boards. Being accepted into an active Pinterest Board can accelerate your followers count as well as drive more traffic to your sites, blogs or stores.
Pinterest Pin Image Guidelines
- Pins on main page appear as 236 pixels wide and auto-scale height
- Pins on a board appear as 236 pixels wide and auto-scale height
- Expanded pins have a minimum width of 600 pixels (height will auto scale)
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Hopefully this was enough information to help guide you when setting up your social media accounts. Although social media image sizes do tend to change from time to time they are rarely a major change. Happy Posting!
